Property Marketer

The issue of marketing in real estate has become a specialist practice. It presents a myriad of challenges for the modern real estate practice. Design, trademarks, logos, branding, editorial, photographers, layouts, positioning, advertising, copy writers, internet, journalists, magazines, signage, uniforms, sponsorships and the list goes on and on….phew!

To a large degree effective marketing can be controlled through process. By creating infrastructure it is plausible to sustain the marketing longevity of your brand and company.

Property Marketer provides ideas and process that will replace prospecting, attract and increase pre-sold listings, improve communications, attract buyers, expand your management portfolio and promote your brand. This in turn makes your environment a better environment for professionals meaning more staff.

To the corporate model a professional marketing machine is essential. The prosperity it returns is severely underestimated. If your profit margin (company operating profit, or COP) is below 30%, your fee is under discount pressure, listing enquiry is low or erratic then Property Marketer is a resource that you really can’t ignore.

Look at what a marketing product can return you…

• lower costs + increased revenue; this one is self-explanatory. Our aim would be to see your company generating between 10-20% of its sales revenue in recovered marketing costs. This ideally increases profitability.
• increased listings enquiry; greater marketing creates better distribution and of course more listings. This means increased productivity.
• better positioning; there is no better way to communicate your position than through marketing. You decide on your position and use the link a marketing machine will provide to communicate your position to your clients.
• greater buyer activity; property sellers are attracted to agents that have strong buyer activity and as we head toward an oversupplied market this becomes even more relevant to attracting more business. 
• more energy; a company with a successful marketing regime has tremendous positive energy. It also becomes attractive to a high-end performer that may be currently positioned with a competitor.
• easier negotiations; as is demonstrated in Sales Trainer, better marketing usually provides every chance of a higher price and conversely guarantees that a buyer wouldn’t pay less than they were prepared to.

The Total Marketing Package

It is one thing to get the ideas and process to master marketing. However the time and expense involved in getting from there to finished product that will achieve your aims is an exercise that's not for the faint hearted!

That's why we've taken the principles from Property Marketer and created a complete real estate marketing machine that we build with you.

Developed in stages the team at Property Marketer will liaise with you to produce your company specific material such as photography of property, staff, clients and service area; company logos, branding and signage; copy information on the company, the directors and staff as well as a host of other relevant information as needed.

This material is then merged with our proven design layouts to result in a superb professional marketing product. A product your team will take pride in.

A product that does not take skill to sell since it is easy for your Clients to buy!

Nonetheless with the product implementation comes training.

We will map out a training program that ensures success.  A step-by-step process of what salespeople should say and do to win both the listing and the sale of marketing. This will be delivered as each component of your marketing machine is installed.

We’ll also show you what not to do. You guessed it a training program for management. How to systematically introduce, support, drive and monitor your Property Marketer to yield the benefits.

Property Marketer is a low cost investment that will yield extraordinary dividends for a real estate business through increased advertising revenue, increased listings enquiry, greater buyer activity and easier negotiations. Can you afford not to invest in marketing?

Building your Marketing Machine

Stage 1 - The Listing Presentation

The first area we cover is the listing presentation. Working with you on the design to our tested and proven formula, we will manufacture custom made Listing Kits for each of your defined service precincts that will include visual representation of your marketing concepts, communication systems and a negotiation demonstration.

Importantly, we will teach you + your team how to deliver the presentation, making selling your marketing packages a process rather than a skill.

Beyond this we will develop a branded leave behind folder that will recap the presentation and provide important information for follow-up including a timeline of events from listing, hardcopy proof sheets of the marketing, information on pricing, communication + follw-up and more.

Stage 2 - Prospect Marketing

One of the most desirable by-products of professional property marketing is an increase in new listing enquiry and Property Marketer is determined to exploit this. We’ll will develop an array of ‘listing generators’ that will include the establishment of conduits that supply answers to those perpetual property owner questions...

1. ‘How is the Market?’
2. ‘What is My Property Worth?’

Stage 3 - Pre-Listing, Open for Inspection + The Press

This stage will require less input from your company since we will already have most of your company specific material.

For the most part it now falls to us to fit your specifics into these further new products, manufacture them and then provide the implementation training to ensure their success.

Stage 4 - propertymarketer.com.au

Finally in the fourth stage we move to integrating your Property Marketer Product Suite into a web-based service available at the one address.

This will provide a wealth of resources for your agency as well as offering a means for you to interact with clients who may be interstate, overseas or simply too busy.