Welcome to the Shire Operating System.
The Shire Operating System (SOS) is the total real estate agency solution.






Every operational aspect of the real estate business is defined in categories referred to as pillars. These underpin the Shire brand. They are also the basis of the system we implement, grow and maintain in each of our client businesses.
Built from the ground up and field proven in successful real estate businesses around Australia, each of the pillars of the Shire Operating System will assist you in taking your business to the next level.
Each of the pillars can be used in isolation to provide the boost you need in sales, marketing, frontline support, management + leadership and of course, what we're all here for, prosperity.
It doesn't stop there - the Sire Operating System takes a holistic view of your business. Taken in concert, the whole is certainly greater than the sum of its parts!
The future has arrived. Be a part of it. |

WHAT IS SALES TRAINER ACTIVE?
Sales Trainer Active is an unprecedented month-by-month program of events, training, information and resources that will have you listing, selling and achieving like never before.
Sales Trainer Active also gives you around the clock access to Australia’s highest performing ‘tough-market’ listers and negotiators, including Mark Dwyer, for feedback and advice on your real and real-time issues.
   
Imagine you’re fiercely competing to win a listing. Or you’re at a stalemate between buyer and seller on a sales negotiation. How’d you like to have Mark Dwyer instructing you on what to say and do to sign the property or complete the deal?
Well now you can!
Sales Trainer Active is a professional career lifestyle. A comprehensive training program, professional selling support service, resource information centre and accredited recognition platform all rolled into one product.

Look at the privileges membership offers you…
Monthly Sales Trainer Audio/News
As a member you’ll enjoy monthly audio recordings before general release. A combination of six subject-specific training sessions, together with bi-monthly Sales Trainer News containing interviews, results, ideas, techniques and dialogue relevant to your sales career. Turn your car into a classroom with cutting edge information available in MP3 file format or Compact Disc.
Quarterly Sales Trainer Sessions
Each quarter subject-specific 3 hour training sessions will be held around Australia as part of your membership. Addressing the real issues in an intensive and interactive workshop developed in response to changing market conditions, these provide a regular charge to hone your skill!
Annual Sales Trainer Live Seminar
Mark Dwyer’s 21 years in real estate is without rival in the training field. Written and presented by a record breaking salesperson for salespeople, innovative, comprehensive straightforward, no-nonsense success is what Sales Trainer Live delivers. Members can benefit from admission to this two-day event for only $198.
As repetition is the mother of perfection (and since no two live presentations are exactly the same with content constantly improved), members are welcome to attend as often as they please!

Sales Trainer Library
You’ll receive access to the Sales Trainer online library. A total reference database will be made available here including templates of letters, articles, transcripts of Sales Trainer manuals and graphic representations will be posted on the site, many of which will be available for download.
Sales Trainer Case Studies
Challenging listing or sales scenarios often have similar circumstances. By documenting each case, we’re creating an exchange of solutions that all members can learn from. These will be posted by category for each member to easily reference for improved skills and stimulate productivity.
Sales Trainer Dialogue
Have the right words for every sales situation at your fingertips. A written and recorded example of what could be said covering everything from fee negotiation to executing a contract for sale. Members will have an online resource that will soon have people believing they have an answer for everything!

Sales Trainer Help
Get those tricky listings, sales and price reductions over the line with our personal hotline for help.
Members will get online assistance on any pending negotiations with direct backup from Mark Dwyer and his Sales Trainer Elite team. Those supporting you are the real deal - professionals with track records that would make your head spin!
Sales Trainer Advice
So that you’re well prepared for any challenging situation, we’ll give you the smarts preemptively with regular advice on all sales disciplines. Mark Dwyer’s sales BLOG will be emailed to you personally offering tips, reminders and ideas on every facet of the sales profession. We’ll keep you focused on the game and your productivity!
Sales Trainer Aids
You know those quirky little info or presentation cards that support your price reductions that you’ve seen at Sales Trainer? Or perhaps the famous communication slip, open for inspection kits, the clever quotes on the personal stationery or the 31day call plan for listed clients? These and other selling aids or ‘props’ will be made available for members exclusive use.

Sales Trainer Rankings
Ever wondered where you rate in the sales world? For those that wish to participate we’re launching the equivalent of the rankings system used in professional sport. You supply the information verified by your leader and we’ll collate the statistics to see where you rank. Your position is for your eyes only as you log into the website, unless you number in the top 20% who will have their rank made public.
Sales Trainer Awards
There will be monthly, quarterly and annual awards for both productive quantities and professional quality. These will be largely governed by the supply of verified facts and figures supplied by you and your teams. The awards will culminate in an annual Sales Trainer Awards presentation dinner.*
*This event is not included in your membership.
Sales Trainer Elite
We’re building an accreditation system that acknowledges your achievement, experience, knowledge and skill. The best of the best will join Sales Trainer Elite, enabling select members to join their peers in advanced technique training and a series of interactive mastermind groups. Selection to this group will be benchmarked by your status.

REGISTER YOUR INTEREST NOW!
Call Tanya on (02) 8858 1300 or email training@shire.com.au to register your interest in the most comprehensive suite of Real Estate Sales Training and Support available.
For less than you probably spend on coffee, you can take your career to new heights with the help of Sales Trainer Active!
ABOUT MARK DWYER
Mark is a career real estate professional. For 21 years he has been an innovative leader in professional property selling.
Breaking productivity records for listings, sales as well as gross commissions by both auction and private treaty, he held the number one sales position over 500 offices through Australia and New Zealand in the tough market of the early nineties.
He began his own agency in north-west of Sydney that grew into a partnership of agencies and he still owns, operates, leads, manages and administrates real estate businesses. He simply can’t resist the opportunity to list and sell property between writing and speaking engagements, continually honing the techniques he teaches and applying them in the real world.
He is an extraordinarily talented salesperson that relishes the challenge of what others call a tough market. He is passionate about sales success and prosperity.

ABOUT SALES TRAINER
As word of Mark's success and sales techniques spread, so too did the idea of creating the sales training system that is now known as Sales Trainer. The Sales Trainer Live series has been a smash success. It has produced a dramatic increase in sales turnover dozens of leaders and their sales teams.
Sales Trainer Active is the next logical step for those that want to succeed in the sales world. For those not happy to settle for mediocrity this training platform will serve your desire to better yourself day-by-day.
Take the opportunity to apply by registering your interest now.

Here are some snippets of what leaders are saying about Sales Trainer Live…
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“He is the real deal. Mark knows his subject, especially operating in a tougher environment - communicating the market condition to sellers brings expectations into line and sales are made no matter how difficult the environment. You simply must be a part of this .”
Mat Steinwede
McGrath Central Coast NSW |
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"In my thirty-year experience Sales Trainer is quite simply the best training program I have seen.
"My team is committed to dedicated training time with Mark."
Richard Stanton,
Creer Property NSW |
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“We are making for some of our best months in a very tough market, notwithstanding that we have a great team, the Sales Trainer message is essential at the moment…for company survival and then continued prosperity…”
Chris Hanley
First National Byron Bay NSW |
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“When I met Mark in the nineties he was breaking sales records, now through Sales Trainer he regularly trains my team across eight offices. I previewed the content of Sales Trainer Active and thoroughly recommend it to any aspiring real estate professional. ”
Andrew Coronis
CEO Coronis Realty QLD |
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